YouTube is serious: Anyone who blocks advertising will be kicked out

Sam Ibou September 13, 2023 2 min read

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September 13, 2023 at 6:31 p.m

YouTube is becoming less lenient with ad blocker users. The platform is now increasingly taking action against them.

In recent years, advertising on the video platform YouTube increased greatly. In some cases, advertisements cannot be skipped after a few seconds; sometimes several advertising clips are even played in one go. Many users hate this and resort to ad blockers to avoid the advertisements.

Anyone who uses YouTube with an ad blocker will be blocked

YouTube is now taking even stronger action against the use of ad blockers. (Source: depositphotos.com / Afotoeu)

Back in June it was announced that YouTube had started to take active action against users of such blockers. Many users had reported corresponding displays on YouTube asking them to turn off ad blockers or subscribe to YouTube Premium. It was no longer possible to play the video without this and it was blocked.

How 9to5Google reports, YouTube is now pursuing this approach even more closely. More and more users are reporting that they see such a pop-up, especially when using the browser on their computer.

A pattern should also be recognizable. Accordingly, YouTube apparently only blocks playback after a certain number of videos have been viewed while an ad blocker has been detected.

On mobile devices, however, this approach currently seems to be less widespread. Of course, the platform also wants to use the campaign to advertise its premium subscription. However, YouTube Premium costs 11.99 euros per month. Is that too expensive for you? We’ll show you how YouTube Premium for 1.40 euros per month book and what needs to be taken into account.