Adobe releases Firefly for commercial use

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The six-month beta phase is complete: Adobe has now integrated its generative AI called Firefly natively into its software package for professionals, the Adobe Creative Cloud, and into its hosted software for web marketing Experience Cloud. Users can now use generative artificial intelligence in the full versions of Adobe.

The Generative Fill retouching tool and the “generative expansion” are now native parts of Photoshop, “generative recoloring” is part of the vector drawing program Illustrator. The image generator and the generator for text effects are also finding their way into Adobe Express, a simplified design tool for users without a degree in graphics.

New Firefly features

There is also the web app, which no longer has the “Beta” label and also offers additional tools. It includes the image generator that converts prompts into pixels, a “generative fill” tool for content-dependent retouching of image areas, a generator for text effects, a tool for recoloring vector graphics, and now one that converts sketches into colored graphics and one that which does the same with 3D scenes.

No more beta notice in the web app: Adobe releases Firefly for commercial use.

Beyond these tools, Adobe is working on other features, including personalized image results that reflect your style, as well as tools that turn prompts into vector graphics, brush tips, templates or patterns. Firefly supports text input in over 100 languages, including in German. As a rule, AI image generators have so far only understood English-language input. According to Adobe, users have generated more than two billion images with Firefly since March of this year.

AI images for credits

With the end of the beta phase, Adobe is introducing a payment model for generative AI. Firefly subscribers receive “generative credits.” These are tokens that users can redeem to create images, vector graphics or others from prompts. As a rule, each order to the AI costs one credit. Text effects can be created free of charge until November 1, 2023. The number of credits is reset every month. When all credits have been used up, images can still be created, but at a reduced speed and apparently with a watermark.

With a free subscription you can use 25 credits per month. For 5.49 euros per month, users receive 100 credits for “images without watermarks created by Firefly”. There are no limits on paid Creative Cloud, Adobe Firefly, Adobe Express, and Adobe Stock subscriptions until November 1st. After that, Adobe apparently wants to limit its use.

Photoshop uses Firefly to expand photos beyond their limits.

(Image: Adobe)

AI and GenStudio for companies

Adobe is also introducing GenStudio, designed to take Experience Cloud enterprise customers from idea to content using generative AI. Unlike Midjourney or Stable Diffusion, it is intended to allow companies to create content that is safe for commercial use.

Adobe GenStudio includes access to Firefly APIs that integrate Adobe’s generative AI into enterprise-specific workflows.

Using generative filling, you can not only retouch image areas in a context-related manner, but also fill them with motif elements.

(Image: Adobe)

Transparency for AI content

The Firefly image generator was trained using images from Adobe Stock, as well as openly licensed and public domain images whose copyright has expired. All content generated by Firefly contains so-called content credentials, which name the AI model and the application in which the image was created in the metadata. Once the metadata has been removed, you can use the Content Authenticity Initiative tools contentauthenticity.org find and verify.

(akr)