“No product is perfect, it is a process”

The artificial intelligence It is advancing at a dizzying pace in recent times, but the truth is that the AI ​​tools available to users do not always keep up with the speed of the innovations developed by technological giants such as OpenAI either Google.

A very clear case is that of Apple IntelligenceApple’s AI platform, which was announced in mid-2024 and launches in October but only in English and in the United States for now. This novelty will not reach the rest of the world until 2025, a wait that seems too long for many people.

However, There are companies that seem to escape this very cautious pace and are already beginning to launch advanced AI functions to users, as is the case of Google, which was one of the first in generative AI with Gemini and now it is landing it with releases for mobile devices.

One of Google’s main bets on mobile AI is Gemini Livea function with which you can have a conversation with Gemini and that is available for all Android phones, although for now only in English. Google also participates in the development of AI functions of other product manufacturers, such as the series Xiaomi 14T that has just been presented.

Sometimes, Being the first to launch advanced generative AI functions means they have bugs that have to be fixed, but the benefits outweigh the problemsas defended by Zaheed Sabur, senior director of Gemini on Mobile at Google, in the context of a round table at the presentation of the series Xiaomi 14T which he attended Computer Today.

“We have technology that is great and we know it will help our users. We can wait and not release it until we know it works correctly, but for what? In reality what it achieves is preventing the user from benefiting from it,” Sabur argues.

An important point in which Google positions itself is to assume that not all the services that are launched work 100% well.%a position in which it contrasts greatly with Applewhich usually takes longer to launch innovative products and services to achieve a more rounded result with fewer errors, but also later, as its slow pace in AI is demonstrating.

“At the end of the day, no product is perfect, it is basically a process. We started at one point and we continue to constantly work to do it better,” says one of the heads of Gemini for mobile.

Google not only admits self-criticism and asks for time until its products like Gemini Live work in the way the company expects, but also attaches great importance to the opinions of early users who are encouraged to try AI functions.

“Even we don’t know how to improve a service until we receive feedback from our users. We are trying to achieve a fairly high level of quality, reach our users, listen to them constantly and continue to improve the product,” says Sabur.

Another hot point in the technology companies’ strategy when launching artificial intelligence functions is regulation, especially in Europe.. Although this technology is still in its infancy, The world’s first AI law is now in force in the European Union.

The different regulations already made it take several more months for Gemini to reach European citizens, but now this does not seem to be the case with new features like Gemini Live, as Zaheed Sabur agrees.

“At Google we have studied all the regulations very carefully and have made sure that we comply with them, it is a process that we have to work very diligently on. We are providing great features for our users and we are very happy that millions of our users in Europe can benefit of this technology,” adds the head of Gemini in mobiles.

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Tags: Artificial intelligence