Could Apple organize another conference as early as October?

Sam Ibou September 30, 2023 2 min read

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Apple has accustomed us in recent years to holding 4 conferences per year. This year, three conferences have already taken place. A fourth could therefore take place in the coming weeks on the Cupertino side. According to the latest information from Mark Gurman, journalist for the Bloomberg agency, this conference would be focused on iPads and Macs.

But in a MacRumors Show podcast, this same Gurman also announced that the conference was not going to be held “in October”. He expects new products to be launched, but later this year or early next year. For him, internal development is not yet complete enough to justify the organization of such an event.

This announcement coincides with the last phone call between Apple and its investors in August. During the analysis of the financial results and the projection for the coming months, Luca Maestri said that revenues for Macs and iPads are expected to drop significantly.

Although Apple redesigned its products less than a year ago, demand is at its lowest for tablets and apple computers. Apple therefore intends to wait for a return of this demand from the general public before embarking on the production of new devices.

“Minor updates”

According to the latest information from Gurman, Apple could well launch a few new products by the end of the year. According to the journalist, a new iPad Mini or an entry-level version of the tablet would be under discussion. However, we should not expect major upheavals; the tablets will remain essentially the same.

The major expected developments should arrive at the beginning of next year with an OLED iPad Pro and the integration of the M3 chip. Finally, regarding Macs, Apple could choose to market them before the end of the year. However, the journalist does not think that Apple will organize an event especially for the occasion.

As for some time now, it could “simply” issue a press release, announcing the release of a new product. Apple could take the opportunity to update its MacBook Pros with a new M3 chip.