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Let’s forget for a moment the stress of having multiple tabs open while searching for the perfect item of clothing online. Blend, a UK-based startup, is here to change the game, using Generative AI to offer personalized clothing recommendations.
Most online retailers fall short when it comes to personalization. Often, recommendations are based on data from previous purchases, resulting in options that are no longer relevant to the consumer.
The Blend Solution
Blend uses transformer technology and recommendation algorithms to understand user preferences. Unlike other models that rely on historical data, Blend adapts to changing trends and the user’s personal style. You can see a demo in this video.
Blend partners with retailers and brands, offering them a platform to reach specific consumers. The startup makes money by taking a commission from sales generated through its app. It also plans to introduce a subscription service for premium features in the future.
Initially launched in the UK, Blend has plans to enter the US market. The company is also working on new features, such as discount alerts and early access to brand-name products.
Blend not only offers a solution for consumers, but also addresses the problem of costly returns for retailers by helping users find the right fit for their body type.
More information in TechCrunch.
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