Lego website hacked: crypto scam on official homepage

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The official one Lego website fell victim to a hacker attack promoting crypto scams. The company responded quickly and assured that no user data was compromised. This is not the first incident of this kind for the Danish toy giant.

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Unexpected visit to Lego.com

On the evening of October 4, 2024, visitors to the official Lego website experienced a surprising turn of events. Instead of the usual colorful building block world, they were presented with a large advertising banner for an alleged “Lego Coin”. The golden coins, decorated with the iconic Lego logo, promised “secret rewards” for buyers. But behind this tempting offer there was no official Lego product, but rather a brazen hacker attack.

The incident occurred late in the evening, American time, when most employees at the company’s Danish headquarters were probably asleep. The hackers cleverly used this time window to place their cryptocurrency advertising on the prominent homepage. Users who followed the link ended up on an external crypto platform called “Lego Tokens”. Ethereum offer – a classic example of cryptocurrency fraud.
Lego website hacked Crypto scam on Lego’s official homepage

Lego responds promptly

How Engadget reported, Lego responded promptly to the incident. The company confirmed that the unauthorized banner was quickly removed and the website was restored to its normal state.

On October 5, 2024 (the evening of October 4 in the US), an unauthorized banner briefly appeared on LEGO.com. It was quickly removed and the problem was resolved.

Lego company spokesperson

Particularly important for concerned customers: Lego assures that no user accounts have been compromised. “Customers can shop as usual,” the statement said.

Repeated safety issues at Lego

This incident adds to an infamous series of safety problems that Lego has had to deal with recently. It was only in November 2023 that the Bricklink.com platform, which has been part of Lego since 2019, fell victim to a hacker attack that caused considerable unrest in the Lego community. These repeated incidents raise questions about the company’s IT security.

Lego, founded in Billund, Denmark in 1932, has grown from a small toy manufacturer into a global entertainment empire. The company, known for its iconic plastic clamping blocks, is now one of the three largest toy manufacturers in the world. Given this market position and the sensitive customer data that Lego manages, robust security measures are actually essential.

What do you think about this incident? Have you ever experienced a hacked online shop yourself? Share your experiences and opinions on the IT security of large companies in the comments!

Summary