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Almost a year after being deactivated without explanation (and after only being available for a short time), cloud hosting provider Cloudflare has decided to reactivate the revolutionary ECH protocol on its websites (Encrypted Client Hello).
In fact, it has been implemented slowly and gradually since last August on all websites hosted on Cloudflare servers, that provider that, When it fails, it causes the ‘Internet to crash’.
This decision could have significant repercussions for online access to certain types of content… like sports showsespecially in Spain, where LaLiga has been actively blocking certain websites to protect its broadcast rights.
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What is ECH and how does it work?
ECH is a protocol that focuses on improving the privacy and security of connections on the Internet. Through encryption, ECH protects the content of HTTPS connections, which are already considered a standard on the web.
While HTTPS traffic encrypts the information transmitted between the user and the server, the ECH adds an extra layer of security by hiding the name of the domain being accessedwhich is communicated through a field known as Server Name Indication (SNI).
This is crucial, since before the arrival of ECH the SNI was visible to Internet providers, allowing them and other filtering systems to identify and block access to certain sites.
That is to say: HTTPS allowed you to put the letter in an unbreakable envelope, but only ECH allows no one to see who it is addressed to.
The impact of the reactivation of ECH for LaLiga
Thus, the operators they lose a key tool to exercise control over what content their users access. Which negatively affects the ‘broadcast rights protection’ strategy carried out by LaLiga and other entities, which depends on the validity of content blocks.
The situation is further complicated because these blockades are supported by judicial decisions, which adds a dimension of legal complexity to the matter.
According to reports BandaAncha.eu, at least 28 of the 78 domains that LaLiga had blocked previously They are back in stock thanks to the reactivation of ECH. This means that users, especially those with technical knowledge, will once again be able to access sites like RojaDirecta, which make it easy to stream sporting events without the need for a subscription.
Now Internet operators, who have been struggling to maintain control over data traffic and access to content, will have to adapt to this new reality and review your strategies.
What does LaLiga think of all this?
Let us remember that LaLiga has come to encourage the pursuit of multimedia playback applications compatible with IPTV, perfectly legalestablishing parallels between its use and the dissemination of other types of illegal online content. We have contacted the highest body of professional football to obtain their opinion on this decision by Cloudflare, and it is as follows:
“In relation to the news about Cloudflare, it is necessary to highlight the clear responsibility of large technology companies such as Cloudflare or Google in facilitating illegal activities that allow audiovisual fraud.
“More than 50% of the pirate websites that broadcast LaLiga matches illegally are behind Cloudflare, it is a problem shared by the entire entertainment industry.”
“These companies cannot claim ignorance or evade their technical role to omit responsibilities,” says LaLiga
“Cloudflare, by providing protection and CDN services to websites that promote the display of content illegally, becomes an essential partner for these illegal activities. (…) It is necessary for Cloudflare to cut service to its linked customers to piracy and stop siding with criminals.
Image | Marcos Merino through AI
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