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Most people probably know Mozilla through Firefox or Thunderbird, but the organization behind it is much more complex. Mozilla as an organization is divided into two main parts: the Mozilla Foundation and the Mozilla Corporation. The Mozilla Foundation is a nonprofit organization that supports open source projects and initiatives for Internet privacy and better web standards. Mozilla Corporation is a wholly owned subsidiary of the Mozilla Foundation and is responsible for the development of Firefox and other products. Ultimately, money has to come in if the well-known Google juice runs out.
Mozilla plansin the field of digital advertising more active by developing products and infrastructure that respect user privacy. Instead of advertising itself, Mozilla focuses on developing solutions that strike a balance between commercial value and public interest.
Mozilla will not offer online advertising in the traditional sense. The company does not plan to become an advertising space provider or data broker itself, according to a recent article.
Mozilla wants to change the way online advertising works. By developing new products and infrastructure, Mozilla wants to encourage the advertising industry to take user privacy more into account. The Firefox browser, for example, should continue to be designed to be data protection-friendly, but at the same time also test new ways of attributing advertising in a privacy-preserving manner. As part of this work, you commit to being transparent and open about intentions and plans before introducing tests or features.
The company Anonym, recently acquired by Mozilla, is developing an alternative infrastructure for the advertising industry that relies on data protection and fair competition. Technologies such as differential privacy should be used to protect the privacy of users. The system is designed so that people do not have access to individual data. The results are aggregated and anonymized, then Anonymous destroys the individual data.
Mozilla recognizes that this approach will not be popular with everyone. However, the company feels it is its responsibility to actively work on solutions to online advertising challenges to make the Internet better for everyone.
Regardless of whether you like Mozilla or not, I personally still think it is very important that there are companies that think differently. We can only hope that the products do not suffer as a result.
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