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[Tianji.com Home Appliances Channel]From September 1st to September 5th, Berlin time, the 99th International Consumer Electronics Show (IFA2023) in Berlin, Germany was held as scheduled at the Berlin Convention and Exhibition Center. Skyworth Group made its debut this year with its two major overseas sub-brands, METZ and STRONG, showcasing new products and technologies including a full range of home appliances and new energy.
IFA is one of the largest and most influential international audio-visual and consumer electronics exhibitions in the world. This IFA exhibition attracted more than 2,000 exhibitors, industry experts and consumers from all over the world to experience cutting-edge technology products.
METZ/STRONG both enter the new energy market
This IFA2023 exhibition is the first appearance of the new energy business of the Metz and Strong brands at the IFA exhibition, which has attracted widespread attention. Among them, Metz exhibited energy storage inverters,Batteryand other core hardware equipment and full-scenario solutions; Strong focused on displaying home energy storage solutions and battery products.
The Metz and Strong brands were both acquired by Skyworth in 2015. Over the past eight years, Skyworth has integrated development with two major overseas sub-brands and made continuous breakthroughs.
Skyworth has learned from and integrated globalization through cross-border mergers and acquisitions, forming a relatively complete international supply chain system and creating 7 overseas localized manufacturing bases, 22 sales branches and after-sales systems.Two overseas sub-brands, in addition to expanding into the new energy field, Metz has gradually expanded from a “German luxury TV brand”refrigerator,washing machineand other white goods categories; Strong, a “famous European set-top box brand”, has gradually expanded its businesses such as broadband connection terminals and IoT cameras, and cultivated multi-party businesses.
METZ brand
2023 is the 85th anniversary of the establishment of the Metz brand. The Metz brand is a legendary German home appliance brand that has witnessed many historical events. On the afternoon of August 31st, Berlin time, at the press conference for the 85th anniversary of the Metz brand, Dr. Kotzbauer, general manager of the Metz German branch, sincerely shared the company’s 85-year development history and expressed his deep feelings for the Metz brand. Lin Jin, Chairman of the Board of Directors of Skyworth Group, emphasized Metz’s important core positioning in Skyworth Group and introduced its business expansion in Europe. Skyworth Group President Shi Chi expressed his heartfelt thanks to the media and customers present.
During IFA 2023, Metz exhibited a batch of classic antique TVs. The scene was like a museum of the history of television development, taking the audience back to memories of the past and engaging in a time-travel experience between history and modernity.
Two sub-brands, Metz Classic and Metz Blue, showcased their achievements in the high-end field, such as deformationOLED TVwallpaper TV series, 100
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