Who needs a web agency?

The Web cannot be ignored. Now even the smallest businesses have understood that a presence on social media, in Google searches and online in general is more than necessary to increase their customers and consequently their turnover. The mistake, however, is to believe, given that everyone has access to the internet, that they can do everything themselves. And when the results don’t arrive, the competition is blamed.

The reality is different; professionalism is needed. So anyone who is landing online needs the support of a web agency. It is not easy to be successful online: search engines are selective, the offer is enormous and users do not like to waste time, preferring to find information where it appears rather than spending hours and hours browsing pages or searching within social networks . This is why the professionalism of a Web Agency such as becomes fundamental the Drinking Media agency, one of the market leaders. Let’s try to understand, then, what e is what services does a Web Agency offer?.

Web Agency: definition

It’s called Web Agency a team of communications and public relations professionals, equipped with transversal knowledge relating to all topics related to the Web: digital marketing, web-design, social media management, advertising services, content optimization, Google Adwords management; email marketing, website creation. The agency analyzes both the market and the customer, with the aim that the customer’s product is found by Web users; it improves its social reputation and gives a boost to sales. Let’s now see what the main digital marketing elements are that allow you to operate successfully on the Web.

Digital marketing or web marketing

With Digital Marketing or Web Marketing we define the same concept; in fact, it is all about useful activities to grow the presence of an online business, allowing it to be found more easily by potential customers, convincing them to purchase thanks to its content. Here are some of the main activities that make up digital marketing, starting from the base: the creation of your company’s website and its optimization to appear at the top of search engine searches.

Creating websites

Many have already had the website for some time: often created “do-it-yourself” by willing employees. A graphically attractive website, which allows the user to navigate through the various sections without getting lost, and above all optimized for searches, however, is a completely different matter and is one of the main services that a Web Agency offers. The contents must be provided by the customer, while for web design, the graphic aspect of the site, the use of certain keywords in the right place, the ability to write interesting content, is the Web Agency’s business. No one would keep the company showroom dirty and messy; the website, likewise, must not give the impression of neglect or chaos. A lost customer is often lost forever.

The Lead Magnet

The Lead Magnet is a very effective way of acquire new potential customers; the user is offered the download of a free resource in exchange for his email address. It is a precious ally in suggesting to those who have not yet made a purchase to go to our site and purchase.

Email Marketing

Very young people don’t use and sometimes don’t even know how to use email. There are still generations, however, for whom receiving an email with the right suggestions can be an effective marketing tool. Web Agencies also deal with email marketing better known as DEM (acronym which stands for Direct Email Marketing). The e-commerce part of a site, for example, can offer customers who have purchased certain products exclusives and offers with a dedicated email.

The positioning of the website in search engines

What we find in search engines is only partly the result of our research; what matters is what the Google algorithm “thinks” about what we are looking for. Our need intersects with the offers of companies that pay hundreds of thousands of dollars to appear in user searches. If your site is missing those words that Google considers “interesting” and with which it constructs information for the user, forget about being visible, except on page 500. With what contents can you “convince” the search algorithm? Google putting us on the first pages of user searches is one of the tasks of Web Agencies.

The Google Adwords service

By Google AdWords we mean a Google service that concerns different aspects of user searches, such as sponsored ads that appear when we search for something. The latter are the result of a real auction: those who offer the most appear in the sponsored links. These auctions take place within a few seconds, in real time while the user does his research and is therefore more inclined to make a possible purchase. A Web Agency will be able to guide its client in these auctions. Then there are the campaigns on the display network, i.e. the graphic ads that appear in the Google partner sitesor video ads: the ones that open up we connect to certain sites.

Digital Marketing on Social Media: Facebook Ads

Even on social media there is paid, sponsored content that appears when users browse online among the various profiles and groups. They are, for example, Facebook Ads. We should notice it from the microscopic writing “sponsored by Facebook”. These are ads and offers whose aim is to find new potential customers within the social platform. They appear there those that the Facebook algorithm, upon indication of the customer, deems most similar to our tastes, thanks to likes, hearts and what we write on the Social Network. Facebook is able to analyze every content we post, without any regard to our privacy we must admit. Interacting with Facebook Ads is not difficult: the real risk is wasting money because our content is not interesting, or we get the target personas wrong, that is, the “typical person” that the company is looking for and for which Facebook and its precious algorithms pay. The Web Agency is also able to manage this aspect and take care of the client’s social content, with the aim that the traffic generated towards the social page is transformed into traffic towards the site and into purchases.